DesignMerge VDP Training Tip: “Mark Items as Variable”

November 30, 2010 by · 1 Comment
Filed under: FAQ's 

Use the “Mark As Variable” DesignMerge feature if your Adobe InDesign document contains any fixed (static or non-variable) content that is interacting in a text wrap with variable data content AND you would also like to take advantage of the exclusive DesignMerge variable data printing capabilities that optimize the performance of the DesignMerge variable data print drivers.

When a fixed page item is ‘marked as variable’, the VDP Optimization feature of the DesignMerge print drivers (for example: PPML or Creo VPS) will optimize that fixed object in a specialized manner to allow it to continue interacting with variable content in the optimized variable data print output. Examples include:

* Fixed content that wraps around variable content
* Fixed content that has variable content wrapping around it

To use this feature, simply select the frame of the fixed content that you wish to mark as variable, and then select “Mark Item as Variable” from the “DesignMerge> Utilities> Print Driver” menu. The frame edge will then display a visual indicator.

For an example, please see DesignMerge Tutorial #2 (the Postcard tutorial) where a fixed image has been marked as variable.

Bringing Variable Data Capabilities In-House!

November 29, 2010 by · Leave a Comment
Filed under: General 

Are you currently outsourcing your variable data projects to a vendor?

Are you depending on a third party to meet your project’s deadlines, budget, and not jeopardize the project’s design esthetics?

Be it a Healthcare Network, Financial Institution, Consumer Product Group, College /University, Service Provider, or even Printer, look no further than our DesignMerge variable data solution.

Here’s a checklist to help you get started.

1) Computer (who doesn’t have one of these)

2) Adobe InDesign or QuarkXPress Application (Choose your flavor)

3) Digital Printing Equipment (optional)

4) DesignMerge Variable Data Solution (That’s it!)

DesignMerge’s robust features and capabilities are extremely to easy to use to start producing personalized marketing campaigns like postcards, form letters, event tickets, banners, or anything else that can personalized, numbered or versioned. We can show you just how easy this can be done in a 20-minute online demonstration.

Contact us today and we’ll help put you back in the driver’s seat and take back control of your VDP.

Meadows Publishing Solutions Announces the Release of CopyFit for QuarkXPress 8 Macintosh!

November 23, 2010 by · Leave a Comment
Filed under: General 

Meadows Publishing Solutions (MPS) is pleased to announce the release of the stand-alone version of their popular CopyFit software, for QuarkXPress 8 Macintosh. MPS’s CopyFit Desktop is a software module that provides a number of sophisticated copyfitting features. The software is designed to detect and remedy overset (or underset) text conditions in any document, and repair the condition automatically according to a set of user-defined copyfitting rules. In addition to being part of the Meadows DesignMerge Pro software, CopyFit Desktop is available as a stand-alone product for both QuarkXPress and Adobe InDesign. For more information, please click here!

Why does DesignMerge prompt for my database file each time I do a merge?

November 22, 2010 by · Leave a Comment
Filed under: FAQ's 

By default, DesignMerge will prompt for the location of the database every time that you do a merge operation. However, the setting can be changed under the menu commands DesignMerge => Preferences, by unchecking “Prompt for Database Each Time”. Once this setting has been changed, you will have to use the “Select Database” command to choose a new database file manually should you get a new version of it. If you replace the old database file with a new file of the same name, then DesignMerge will automatically detect that change and use the new file.

Seamless Integration for DesignMerge Variable Data Printing!

November 17, 2010 by · Leave a Comment
Filed under: General 

In variable data printing (VDP), also called one-to-one marketing or digital print on demand, a printer can combine variable text and images stored as records in a database to create printed documents. VDP provides a more powerful and automated means of database publishing, one in which the printer can selectively target individual customers or prospects and deliver a unique, customized message to each individual.

An existing database can be dynamically linked to Adobe InDesign or QuarkXPress document, and seamlessly import the data or graphics. When the pages are printed on a digital press the content on each page of the printed piece can deliver total personalization, of text images or coloration, and an individualized messaging to each recipient.

VDP has become a hot topic in the printing industry, as it is a service that any printer, large or small, can deliver by investing in the necessary digital equipment and software. And VDP marketing done properly, reportedly, doubles or triples response rates for mailers, regardless of size.

DesignMerge VDP and AutoPrice Catalog Software at Print World 2010!

November 16, 2010 by · Leave a Comment
Filed under: Events 

If you are an Adobe InDesign or QuarkXPress user make your first stop at the Print World Show to booth 234!

* See a demonstration of DesignMerge variable data printing software and AutoPrice catalog production software.

* Meet the team from Meadows Publishing Solutions.

* Get some awesome candy!

How To Turn Off “Prompt for Database Each Time”

November 16, 2010 by · Leave a Comment
Filed under: FAQ's 

Why does DesignMerge prompt for my database file each time I do a merge?

By default, DesignMerge will prompt for the location of the database every time that you do a merge operation. However, the setting can be changed under the menu commands DesignMerge => Preferences, by unchecking “Prompt for Database Each Time”. Once this setting has been changed, you will have to use the “Select Database” command to choose a new database file manually should you get a new version of it. If you replace the old database file with a new file of the same name, then DesignMerge will automatically detect that change and use the new file.

Chocolate Covers Sweetens the Deal with DesignMerge!

November 15, 2010 by · Leave a Comment
Filed under: DesignMerge, Testimonial 

Chocolate Covers is a commercial digital printer located in Hershey, PA that specializes in custom wrappers for HERSHEY’S® chocolate products. Wrappers are custom printed to add a special touch of sweetness to any special occasion. They’re perfect for business promotions, weddings, birth announcements, anniversaries, and all of life’s “sweet” events. Since 2007 Chocolate Covers has been using were for all of their variable data needs.

Following is a short interview with John Marcucci, President of Chocolate Covers, discussing how DesignMerge has helped meet their unique challenges with a solution that has resulted in increased profits and expanding business opportunities.

What business challenges have you faced in the VDP market?

Chocolate Covers saw a change in the commercial print industry as their customers began asking for personalization in their marketing campaigns. In an effort to keep abreast of this trend and differentiate ourselves from the competition, we decided to research variable data solutions. We wanted a more efficient way of numbering event and raffle ticket jobs, and more creativity in personalized marketing materials and newsletters.

Why did you choose DesignMerge for your VDP implementation?

There are several variable data solutions on the market today. However, after researching several solutions, we purchased a digital press and DesignMerge variable data software. We were impressed with DesignMerge’s ease of use, fast set-up and efficient processing. We run DesignMerge with InDesign on a Macintosh computer. The most exceptional part of DesignMerge is the phenomenal support we receive, which is critical. That alone was a major factor in going with DesignMerge.

What were the results of your DesignMerge implementation?

Our customers are bringing in additional personalized jobs that now represent 5% of our overall business. I see that percentage growing as customers get more personal with their marketing campaigns. With our solutions in place, we are positioned to take on any variable data job that comes to us. DesignMerge gives Chocolate Covers the opportunity to add more value and options to our customer’s projects.   All we can say is…”SWEET!”

Best Variable Data Solution for the Offset Printer

November 11, 2010 by · Leave a Comment
Filed under: Events, General 

One of my favorite conversations I had at this year’s Graph Expo Show was speaking with traditional offset printers looking to tap into the hot variable data market. Most of these printers have clients who are looking for preferred vendors to produce personalized postcards, form letters, and other direct mail marketing projects. As we were talking, I could sense their frustration as they shared what they imagined to be additional time, resources, and costs associated with variable data. I enjoyed explaining to these companies just how easy and economical it is to produce efficient and effective projects using the DesignMerge Pro solution.

DesignMerge Pro is a plug-in for Adobe InDesign and QuarkXpress, two applications that graphic artists and desktop operators have been using their entire working career. Getting started with DesignMerge Pro is very easy and our solutions support all the style guides and design effects, so you don’t have to worry about jeopardizing your client’s design integrity.

Other robust capabilities, like Conditional Rules Logic (menu driven, you can skip night school for programming) and CopyFit (multiple options, giving you eye pleasing capabilities to fix overset conditions), come standard in DesignMerge Pro. In addition, we support the most popular VDP outputs, including PPML and VPS, and can output to practically every RIP and digital printer…you know, that machine in the back that produces the office football pool sheets! Depending on your needs, investment in our solution can be made for under a thousand dollars, and can be scaled to meet your needs as your VDP business grows.

It was great seeing many faces turn from frustration to excitement knowing they can count on DesignMerge now and in the future.

See DesignMerge VDP and AutoPrice Catalog Software at Print World!

November 10, 2010 by · 3 Comments
Filed under: Events 

DesignMerge Pro, our award-winning suite of Variable Data Printing and Data Publishing software for Adobe¨ InDesign¨ and QuarkXPress¨, and AutoPrice, our software product that has revolutionized catalog production, will be demonstrated in booth 234 at the Print World show, November 20-22, in Toronto, Ontario Canada.

This is our first visit to Canada, so if you are an Adobe InDesign or QuarkXPress user looking for a superior Variable Data or Catalog software package, this is a fantastic opportunity to meet directly with the Meadows Publishing Solutions team.

We hope to see you there!

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