Adventure Life Wins Big with Custom Travel Brochures Created Using DesignMerge!

November 14, 2013 by · Leave a Comment
Filed under: DesignMerge, General, Testimonial 

Adventure Life (www.adventure-life.com) is an adventure travel company that provides custom and small group tours in Latin America and Africa, and small-ship cruises throughout the world. They offer over 100 different itineraries in South & Central America and Africa, as well as hundreds of small-ship cruises to less conventional destinations such as the Arctic, Antarctica and Alaska.

Custom catalogs are tailored to an individual’s interests. Data captured online is processed through the DesignMerge software using a system developed by Meadows Publishing Solutions. The end-result is a fully personalized travel guide and brochure complete with variable text, articles and graphics, all based on the visitor’s trip selections. Final PDF files are automatically produced and made available for electronic delivery, and are also printed digitally. The results of this software solution have been so successful that Adventure Life was recently named a gold winner for their customized trip catalogs by Travel Weekly’s 2013 Magellan Awards!

Following is a short interview with Aaron Conway, Chief Technology Officer at Adventure Life, discussing how the DesignMerge software has allowed them to create a custom solution for their unique marketing requirements.

arrowbulletWhat business challenges have you faced in the Variable Data Printing (VDP) market?

Our initial challenge was finding a solution that could not only handle variable data in a document, but would also allow a variable number of pages and variable page order. We were not able to find a prepackaged solution, but Meadows was able to work with our requirements and modify DesignMerge to fit our needs.

arrowbulletWhy did you choose DesignMerge for your VDP implementation?

We chose DesignMerge because of the confidence that the Meadows staff gave us. They assured us that what we were trying to accomplish with our project was attainable and could be customized within a reasonable time frame.

arrowbulletWhat were the results of your DesignMerge implementation?

We have had a very positive response to the custom catalogs. Each traveler’s needs are unique for every trip they go on and since information is constantly changing, and we are always adding and updating trips, providing custom catalogs gets the latest and most relevant information out to our customers. They see that we are able to meet their individual needs at a very customized level. The tailor-made catalog is the first step in ensuring that we offer experiences that are inspiring, authentic and unique.

arrowbulletDo you see this aspect of your business growing in the future?

We are constantly adding to our catalog, so our presentation materials will continue to expand. We have been very pleased with the results of our custom catalogs and plan to continue to use DesignMerge to produce each one individually. It seems like DesignMerge is a very flexible tool and there is great potential to use it in other aspects of variable data printing.

arrowbulletCan you provide any examples of your work?

Sure! To see an example of some of the variable pages in an Adventure Life brochure, please click here.

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