Minuteman Press in Lebanon OH Uses DesignMerge to Grow Their Business
Minuteman Press in Lebanon Ohio has been a community fixture for over 30 years. They pride themselves on being a complete source for all their clients’ printing needs and have always been on the leading edge of technology. They understand that investing in technology can actually save client costs and improve efficiencies. The DesignMerge Variable Data Software helps them to do just that!
Following is a short interview with Matt McGrew, the Prepress/Graphic Designer at Minuteman discussing how the DesignMerge software has helped them to improve their bottom line by bringing more jobs in-house, and offering expanded design options to their clients.
What business challenges have you faced in the Variable Data Printing (VDP) market?
Some of the challenges we face in the VDP market are getting clients involved in the process of creating databases, seeing the value of personalized pieces and that VDP is not a difficult process and can have a positive effect on ROI.
Why did you choose DesignMerge for your VDP implementation?
We chose DesignMerge because of the ease of integration into our workflow. We mainly use the Adobe Creative Suite and having a VDP product that works with InDesign makes for a comfortable and familiar learning process.
What were the results of your DesignMerge implementation?
DesignMerge has allowed us to bring many jobs in-house that we would have previously sent to a mail house. We have also found that printing variable data info directly on a piece saves time and lessens the amount of handwork. For instance we have some forms that would be printed, cut down, then taken to be numbered an our numbering machine. Now we just print the numbers as we print the form. As you know any way time can be saved helps
What types of jobs do you do with DesignMerge?
We do addressing of postcards, envelopes and other mail pieces, letters with as many as 25 different pieces of personalized info, numbering of forms and raffle tickets.
Do you see this aspect of your business growing in the near future?
We definitely see the growth potential of VDP. The personalization of printed materials, advertising, and the convenience of having a one-stop place for all of your direct marketing needs should only increase with many clients needing to be more conservative with their budgets.
To read this case study online and view a sample VDP job from Minuteman Press, please click here.