Seamless Integration for DesignMerge Variable Data Printing!

November 17, 2010 by · Leave a Comment
Filed under: General 

In variable data printing (VDP), also called one-to-one marketing or digital print on demand, a printer can combine variable text and images stored as records in a database to create printed documents. VDP provides a more powerful and automated means of database publishing, one in which the printer can selectively target individual customers or prospects and deliver a unique, customized message to each individual.

An existing database can be dynamically linked to Adobe InDesign or QuarkXPress document, and seamlessly import the data or graphics. When the pages are printed on a digital press the content on each page of the printed piece can deliver total personalization, of text images or coloration, and an individualized messaging to each recipient.

VDP has become a hot topic in the printing industry, as it is a service that any printer, large or small, can deliver by investing in the necessary digital equipment and software. And VDP marketing done properly, reportedly, doubles or triples response rates for mailers, regardless of size.