Best Variable Data Solution for the Offset Printer

November 11, 2010 by · Leave a Comment
Filed under: Events, General 

One of my favorite conversations I had at this year’s Graph Expo Show was speaking with traditional offset printers looking to tap into the hot variable data market. Most of these printers have clients who are looking for preferred vendors to produce personalized postcards, form letters, and other direct mail marketing projects. As we were talking, I could sense their frustration as they shared what they imagined to be additional time, resources, and costs associated with variable data. I enjoyed explaining to these companies just how easy and economical it is to produce efficient and effective projects using the DesignMerge Pro solution.

DesignMerge Pro is a plug-in for Adobe InDesign and QuarkXpress, two applications that graphic artists and desktop operators have been using their entire working career. Getting started with DesignMerge Pro is very easy and our solutions support all the style guides and design effects, so you don’t have to worry about jeopardizing your client’s design integrity.

Other robust capabilities, like Conditional Rules Logic (menu driven, you can skip night school for programming) and CopyFit (multiple options, giving you eye pleasing capabilities to fix overset conditions), come standard in DesignMerge Pro. In addition, we support the most popular VDP outputs, including PPML and VPS, and can output to practically every RIP and digital printer…you know, that machine in the back that produces the office football pool sheets! Depending on your needs, investment in our solution can be made for under a thousand dollars, and can be scaled to meet your needs as your VDP business grows.

It was great seeing many faces turn from frustration to excitement knowing they can count on DesignMerge now and in the future.