DesignMerge Helps Yorke Increase Productivity and Grow Their Business

April 17, 2014 by · Leave a Comment
Filed under: DesignMerge, General, Testimonial 

Yorke is right-sized by design – small enough to give each job close attention, big enough to respond quickly and effectively. Offset printing is where they earned their reputation. On the digital side, they can handle anything you can throw at them – black& white, color, variable data, digital storefront development, you name it! Their pricing is competitive and their streamlined digital work-flow means turn-around times are insanely fast. The real advantage to using Yorke for digital printing jobs is that they apply the same quality control and attention to detail that they would on an offset job.

Following is a short interview with Yorke discussing how the DesignMerge software has helped them to increase productivity while offering new services to their clients. The result has been a steady growth in business that they see continuing into the future.

 

arrowbulletWhat type of work do you do with DesignMerge?

We use DesignMerge for both offset and digital printing. We apply DesignMerge variable data techniques for business cards, name tags, labels, mass appeal letters, reply cards and postcards, as well as self promotion mailings for our business. We also reprogram client data to match preprinted materials.

arrowbulletWhat kind of challenges have you faced in the Variable Data Printing (VDP) market?

Previously when we received an Excel file with data, we would copy the information from the Excel file and paste the information directly into the application file. Now, we make an InDesign file of the base art and a layer with the variable information and DesignMerge does the rest, merging the files together. We can choose to create a variety of file types for the end result, including an InDesign file. Recently we have been reprogramming the data files from clients to match or change character size and/or style in order to maintain their corporate graphic standards.

The Meadows support team has been very responsive to our needs; helping us along the way to fulfill each client request and working with our prepress department until all issues are resolved. The support team often gives us step-by-step instructions which is extremely useful. The Meadows website contains an extensive Knowledge Base along with training videos and webinars that we can access anytime they are needed, giving us multiple ways to find the answers we need to service our clients.

arrowbulletWhy did you choose DesignMerge?

We chose DesignMerge because we felt the price was right, the interface was user friendly, the capabilities were wide ranging, and the level of technical support provided was expansive. After reading other testimonials, we felt Meadows was a company that mirrored our own philosophy on customer service.

arrowbulletWhat have been the results of implementing DesignMerge in your workflow

Using DesignMerge has increased our productivity and allowed us to offer new services to our clients, which positively impacts our customer relationships and revenue.

arrowbulletDo you see this aspect of your business growing?

We have seen steady growth in the use of VDP and expect that trend to continue. We are excited to offer this service to our customers and feel we will be very successful in doing so. Our responsiveness to client needs is a key differentiator for Yorke, and the addition of DesignMerge to our toolbox has definitely improved our capability in that area.

To see samples of a few of the variable data jobs that are produced by Yorke, please click here.

yorke

PDF/VT and DesignMerge

April 10, 2014 by · Leave a Comment
Filed under: General 

The Ghent Workgroup (GWG) has released a white paper explaining what PDF/VT is and its advantages. GWG believes that support of PDF/VT is essential for variable print markets. Our DesignMerge product, always on the cutting edge, fully supports PDF/VT. To read the press release from GWG, and access their white paper, please click on the following link:

http://whattheythink.com/news/68148-gwg-explains-pdfvt-easiest-route-variable-data-printing-workflow-success-new-white-paper/

 

AutoPrice now available for Adobe InDesign CS7 Creative Cloud!

March 11, 2014 by · Leave a Comment
Filed under: General 

Meadows Publishing Solutions today announced the release of their award-winning AutoPrice software for Adobe InDesign CS7 Creative Cloud, for both the Macintosh and Windows platforms. AutoPrice is a powerful, yet easy-to-use, plug-in module that streamlines the updating of pricing, pictures, and other information in InDesign documents.

Click here to read the full press release.

New Training Packages for AutoPrice & DesignMerge

February 26, 2014 by · Leave a Comment
Filed under: General 

We are pleased to announce several new training options for the DesignMerge and AutoPrice software programs. Whether you are a new user or just looking for a refresher, we have a training option to suit your needs.

Webinar Training Package: Our expert leads an online training session, with the trainee actually “driving” the software.

On-Site Training Package: Instruction is held on-site at the client’s premises. Our expert leads the training session, which covers all available features while offering insights and tips.

Job Setup Package: As an add-on to either our Webinar or On-Site Training package, the Job Setup Package provides an added measure of confidence for the client’s first application of the software. Our experts will provide the setup for your first job and then schedule an onsite session to review the process with you!

Consultation Package: Setup as a Q&A session, this package is for clients who have been previously trained, but would now like further insight and tips on using the software to its fullest capacity.

TrainingBenefits

Scripting & Print Automation Modules

February 24, 2014 by · Leave a Comment
Filed under: General 

For the ultimate in workflow automation, Meadows offers a Scripting Module that provides access to a very robust scripting library. This module allows several of the Meadows software modules (including DesignMerge, AutoPrice, and CopyFit) to be controlled and directed from within the AppleScript, JavaScript or VBScript environments. In addition, DesignMerge customers can create custom “actions” that can be attached to any DesignMerge rule.

For print-based workflows, the MPS Print Automation Module extends the Scripting Module capabilities by providing access to a set of scripting commands used to control full PPML output. This module is a must-have for any DesignMerge or AutoPrice power-user.

Stop Sending Me Junk!

February 20, 2014 by · Leave a Comment
Filed under: General 

MyPRINTResource.com features an interesting podcast by Dave Fellman. Sales trainer Dave Fellman says he doesn’t classify direct mail as junk just because he didn’t ask for it. But he does call it junk if it’s unlikely to provide a return on the marketer’s investment. In this podcast, he explains how to use QR codes to overcome that problem and add more value to your customers’ marketing projects. To hear the podcast, please click here

The Meadows 2D Bar Code Module is a FREE plug-in that allows InDesign users to quickly and easily create QR codes. To download the FREE Meadows 2D Bar Code Module, please click here

 

PDF Exporter Module Available for AutoPrice

February 20, 2014 by · Leave a Comment
Filed under: General 

If you are creating PDF versions of your Adobe InDesign catalog pages, and you need to embed hyperlinks for product information in those PDF files, then the Meadows PDF Exporter module is for you!

The PDF Exporter module can automatically convert your AutoPrice placeholders into fully customized and embedded hyperlinks. The module supports a robust set of replaceable parameters that can be used to customize each of the links as they are exported. Full control over link styling is also provided. This module is ideal if you are creating PDF Catalogs, or exporting PDF pages with embedded hyperlinks for use in an online page turning catalog.

  • Converts placeholders into PDF hyperlinks
  • Style each link during export process
  • Share URLs for hyperlinks across documents
  • Supports URL and relative document hyperlinks
  • Hyperlink URLs can also be imported from any external database field
  • Ideal for PDF catalogs, or embedding links in online page-turning catalogs
  • Full batch processing available – create hundred of PDF files in one session

Squinch (Square Inch) Reporter Now Available

February 18, 2014 by · Leave a Comment
Filed under: General 

The AutoPrice Squinch Reporter module produces comprehensive Square Inch Analysis reports from one or more catalog pages prepared using AutoPrice. Full SKU-level details about catalog square inch utilization is provided in a customized report format. Support for global, shared and combined square inch areas is also included as a standard feature. If you are tired of wearing a green eye shade and measuring your catalog pages with a ruler, then this plug-in is for you!

  • Calculates square inch values
  • Easily manage non-standard shapes
  • Combine multiple squinch areas into one
  • Track brand information along with Squinch area details
  • Preview Report & Squinch Scanner features make for easy setup
  • Full Batch processing-process hundreds of documents in one session!

Square Inch Analysis

December 18, 2013 by · Leave a Comment
Filed under: General 

Here is an interesting article on Square Inch Analysis for Catalogers, by Jim Coogan, founder and president of Catalog Marketing Economics:

Going From Square Inch Analysis to…

Meadows recently released their “Squinch” (Square Inch Analysis) software module for use with AutoPrice. For more information, please visit our website:

Meadows Squinch Software Module

Meadows AutoPrice Software Module

DesignMerge is the Ideal Tool for Gifts For You Now Personalized Product Line

December 12, 2013 by · Leave a Comment
Filed under: DesignMerge 

Gifts For You Now is a provider of personalized gifts for all occasions, with a mission to provide personalized gift solutions for everyone and every occasion. With a primary focus on creating highly personalized gifts, they offer many design options for creating truly unique products. DesignMerge is the perfect tool for helping them achieve that goal.

Following is a short interview with Jim Tuchler Owner and President of Gifts For You Now, discussing how the DesignMerge software has helped them to increase productivity and improve their bottom line.

arrowbulletWhat type of work do you do with DesignMerge?
We are a personalized gift company. Many of our products are sold with beautiful designs that can be personalized by adding names and/or photos to them. We use DesignMerge to facilitate the merging of customer expression data with the variable data fields in our InDesign layouts.

arrowbulletWhat kind of challenges have you faced in the Variable Data Printing (VDP) market?
Initially we were using QuarkXpress, and as legacy software, it had outlived its usefulness. Using the cominbation of Adobe InDesign and DesignMerge, we have the speed, product stability, and support that we were seeking in a new software solution.

arrowbulletWhy did you choose DesignMerge?
DesignMerge offered the best feature set for the price, and it met our specific needs with regards to merging both text and pictures. And it integrates well with InDesign, which is the primary layout tool that we use here at Gifts For You Now.

arrowbulletWhat have been the results of implementing DesignMerge in your workflow?
We have experienced faster merging of data, increased stability, and we have gained peace of mind knowing that we’re using contemporary, well-supported software that continues to evolve. All of this has helped us to improve our bottom line and subsequently grow our business.

arrowbulletYou use a combination of Pro and Starter. Can you elaborate on that a bit?
Absolutely. We use the DesignMerge Pro seats for our desktops that are dedicated to file merging, and we use the DesignMerge Starter seats in order to accommodate seasonal increases in orders. For example, to meet the demands of the holiday season, our staff will increase from about 35 employees to 100! The DesignMerge Pro and Starter packages is a good mix for our needs.

The following sample demonstrates a few of the personalized products that were created by Gifts For Your Now using the DesignMerge software:

 GFYN-sample
DesignMerge Pro Software

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