Morel Communications Workflow Enhanced With DesignMerge

May 10, 2011 by · Leave a Comment
Filed under: DesignMerge, General, Testimonial 

Morel Communications Inc. (formerly Witham and Dickey) is a one-stop shop for printing, headquartered in Portland, OR and servicing the greater Northwest.  They offer a full spectrum of services, reaching a very diverse market.  With roots in traditional offset printing, they have expanded their business into many profitable new market niches by incorporating variable data printing.  Their personalized promotional products range from pens, hats and coffee mugs to full apparel, with the Homestead Cards division offering popular Holiday Union specialty cards that can also be personalized.  And as a premier printer for political campaigns, they provide anything that may need printing, like the “Get The Message Out” Tees in a Jiffy!

Following is a short interview with Joe Lloyd, Prepress/IT Manager discussing how DesignMerge has helped meet their unique challenges with a solution that has resulted in increased profits and an expanded customer base.

What business challenges have you faced in the VDP market?

Our main challenge, moving into the variable data market, was what to charge for this new service.  Realizing that we needed to analyze the market to understand its potential, we asked the questions, “How would our investment in the variable data market grow and expand our business?” “Would we see a profit while offering competitive prices for our client’s ability to personalize their direct mail campaigns and newsletters?” Well, we’ve answered these questions and have installed new equipment to better serve our customers with a HP Indigo 550 6-Color Press and DesignMerge variable data software.  Now we can dazzle our customers with personalized print on everything from books to mailers and anything in between!

Why did you choose DesignMerge for your VDP implementation?

We chose DesignMerge as our VDP solution because it’s a powerful and cost-effective implementation to a workflow we already had in place.  It’s a simple plug-in solution for InDesign that adds superior functionality without having to leave our composition software.  This smooth integration of DesignMerge into InDesign meant that our operators were up and running in virtually no time.  We also receive great support from the technical staff at Meadows Publishing Solutions anytime we have a question.

Furthermore, DesignMerge is very flexible, enabling us to create everything from quick turn-around jobs with a few lines of variable text, to very complex layouts that involve photos, map locations, and postal bar codes.

What were the results of your DesignMerge implementation?

Our ROI with DesignMerge has been phenomenal!  Not only from a profit standpoint but from a customer enrichment standpoint as well.  We are now able to show new and old customers alike, the benefits of variable data printing and personalized mailing campaigns. They in turn, can teach their marketing groups and buyers a new method for increasing sales and expanding business, resulting in a Win-Win situation all the way around.

JakPrints Jumps Ahead with DesignMerge!

December 14, 2010 by · Leave a Comment
Filed under: DesignMerge, Testimonial 

JakPrints, Inc. prides itself on being a quality-driven, ecologically-friendly printer. They create products such as postcards, stickers, t-shirts, banners and more, through a variety of techniques which include offset printing and screen printing, as well as digital and wide format printing.

Following is a short interview with Tim Shoda, Pre-press Manager of Jakprints, discussing how DesignMerge has helped meet their unique challenges with a solution that has resulted in increased profits and expanding business opportunities.

What business challenges have you faced in the VDP market?

We noticed an increase in requests for same-day variable data and digital printing jobs, which we were not able to handle with our offset presses. Instead of outsourcing these jobs, we decided to handle them in-house. This would allow us to have greater flexibility and control over our business, specifically with variable data, numbering, and addressing jobs. Our goals were to offer our customers faster turn-around on smaller quantity runs, improve our efficiency, increase flexibility, and increase cost-effectiveness.

Why did you choose DesignMerge for your VDP implementation?

To help meet our challenges and attain the goals that we had set, we chose to run DesignMerge on a Xerox 5000 press. We looked into a variety of options, but one of the key factors in our decision was the level of support offered through DesignMerge. Add to that its functionality, ease of use, and seamless integration, and it was a no brainer. DesignMerge is working very well for us as we continue to promote variable data printing to our customers and offer a web-to-print option. In addition, we’re promoting our company and services through custom mailing & newsletters, through which we keep in touch with our customers, while highlighting our capabilities. We want to drive home the idea that we can fulfill any idea and marketing campaign, because we have the capabilities to handle any job.

What were the results of your DesignMerge implementation?

We have seen an increased interest in personalized marketing campaigns, as well as an increase in individual bar-coding for tickets and coupons. The key is that we no longer have to turn away work because of a small quantity or same day turn-around. Variable data and digital printing have proven to be the perfect complement to our offset printing department. We see our variable data business continuing to grow, and we are confident that DesignMerge will continue to meet our needs.