U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

July 23, 2012 by · Leave a Comment
Filed under: Events, General 

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. Postal Service is planning for online merchants this holiday season, Cyber Monday 2012 could be even better.

Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers’ hands, the U.S. Postal Service’s 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology — such as a QR code — that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website. The promotion will run Nov. 7- Nov. 21, 2012.

Mailers may also qualify for an additional 1 percent postage rebate on their discounted mailings if a portion of their product orders are fulfilled via Priority Mail between Nov. 9, 2012, and Dec. 31, 2012. The 2012 Holiday Mobile Shopping Promotion is subject to approval by the Postal Regulatory Commission.

“This latest pricing incentive solidifies the Postal Service’s leadership role as a catalyst of e-commerce trade between consumers and online merchants,” said Gary Reblin, vice president, Domestic Products. “The reliability of mail to serve as the on-ramp for mobile commerce, along with the tremendous growth of mobile devices, gives online merchants a surefire way to generate sales this holiday season.

“By offering a short-term promotion linking mail and mobile devices during the key holiday purchasing timeframe, the Postal Service is providing online merchants with an incentive designed to increase industry adoption of a physical-to-digital marketing approach.”

For additional information on the 2012 Holiday Mobile Shopping Promotion, go to RIBBS. Program registration opens Sept. 15, 2012, and continues through Nov. 21, 2012. Participants must agree to partake in a survey about the promotion.

DesignMerge Bar Code Keyword Variable Link … ROCKS!

January 11, 2011 by · Leave a Comment
Filed under: FAQ's 

DesignMerge provides a built-in feature that allows you to create variable PostNet and USPS Intelligent Mail Bar Codes based on data taken from a database file. When used in conjunction with the Meadows Bar Code Module, DesignMerge can also create other popular bar codes, such as Code 128, Code 39, UPC, and Interleaved 2 of 5.

If your database file contains a field with data that is already formatted for a particular type of bar code, then we do not recommend using a Bar Code Keyword Variable Link. Instead, use a normal Text Variable Link to merge this data “as is”, and apply the bar code font that is recommended by the application that produced the bar code data. If the bar code data in your database file is missing any required Start and Stop characters, you may use the Variable Link “Add Prefix” and “Add Suffix” feature to add these characters automatically; be careful to use the appropriate character that your bar code font requires.

If your database file does not contain a field with data that is already formatted for a particular type of bar code, but does contain the data that the bar code is to represent, then you may use the DesignMerge Bar Code Keyword Variable Link feature to convert that data to the appropriate format. To use this feature successfully, all of the data that is to be encoded for the variable bar code must be in a single field in your database file. The length of the data that is provided by the database will determine the length of the variable bar code. Please note that each of the various Bar Code Keyword Variable Links require a specific type of data. If any data is not valid for conversion to a particular bar code format, DesignMerge will display a warning when the invalid data is merged into the Bar Code Keyword Variable Link. For an example of setting up and using a Bar Code Keyword Variable Link, please see Tutorial #2 (the Postcard Tutorial) in your DesignMerge Tutorial Manual, which is available in the DesignMerge product folder on your system.