Bulldog Marketing Technologies is Bullish on DesignMerge!

January 17, 2011 by · Leave a Comment
Filed under: DesignMerge, Testimonial 

Bulldog Marketing Technologies (BMT) is a data-driven marketing firm based in the Midwest. BMT’s broad client base includes some of the largest automotive dealer groups in the country, as well as over seventy-five car dealerships, and a national restaurant chain with over 150 franchises. Following is a short interview with Mike Staebell, Creative Director for Bulldog Marketing Technologies, discussing how DesignMerge has helped meet their unique challenges with a solution that has resulted in increased profits and expanding business opportunities.

Providing highly personalized communications is BMT’s top priority. Our automotive product line features a wide range of variable print formats including brochures, postcards, self-mailers, and letters. DesignMerge makes it easy to tailor these formats for the intended recipient, resulting in customized vehicle proposals and trade information, personalized quotes, and even service reminders. These highly personalized communications help to familiarize the customer with automotive options before they even visit the dealership; and result in higher retention rates and a faster, more efficient sales process for the dealer.

What business challenges have you faced in the VDP market?

One of the biggest challenges we have faced is maintaining each client’s brand identity in a single print run. Many dealers and auto manufacturers require custom imagery and specific color usage in their marketing materials. DesignMerge allows us to create swatches, logos, and other imagery specific to a given client, and apply them using the DesignMerge rules palette. By avoiding “hard-coded” images and colors in our InDesign templates, we’re able to run a large number of records in a single print run, producing pieces for numerous manufacturers and dealerships while maintaining brand standards for each.

Why did you choose DesignMerge for your VDP implementation?

Bulldog Marketing Technologies chose DesignMerge because it gives our creative department the ability to design attractive and effective print pieces that are personalized to each of our clients’ customers. It also allows us to generate print-ready PPML files that can be sent to many different printers nationwide. This saves us turn-around time, postage, and production costs, and gives us an opportunity to shop around for the best pricing in a given region. For in-house print jobs, we’ve found that DesignMerge cut/stack mode allows us to print address panels directly onto the postcards that we produce, saving us time, money and hassle.

What were the results of your DesignMerge implementation?

Since we began implementing DesignMerge, we’ve thrown out our postage ink jetter and have enjoyed faster production, lower costs, and most importantly, more effective marketing materials for our clients. We are very pleased with our decision to choose DesignMerge for our variable data printing needs!

Multi Packaging Solutions and DesignMerge Makes Digital Variable Signage a Top Customer Offering!

December 22, 2010 by · Leave a Comment
Filed under: DesignMerge, Testimonial 

Multi Packaging Solutions (MPS) has its heritage in the healthcare, media, and consumer goods markets, with a proven track record of customer focus, creative ideas, technical innovation, and manufacturing excellence. Recognizing industry trends toward more frequent, smaller-sized orders, MPS has developed a hybrid approach to manufacturing which combines flexographic, digital, offset, and rotary letterpress printing to achieve the desired graphic results for any given project. Success is derived from listening to customer needs and combining talent with capabilities to achieve superior results in print and packaging.

When MPS began building a network of leading print and packaging companies in January 2005, it included a division in Indianapolis, Indiana, formerly known as Hilltop Press. MPS-IN houses a digital, on-demand department known as “EXPRESS.” The department name says it all – they specialize in on-demand, fast-turn digital and variable print. Beth Coleman-Valdettaro, Director of Digital Technology at MPS-IN recently provided insight into how DesignMerge has helped them to meet client challenges while expanding their business opportunities.

What business challenges have you faced in the VDP market?

While the graphic arts industry has been singing praises of variable data printing for years, few printers have been able to take their customers beyond the basic typographical mail merge, direct mail application. Because many customers fail to grasp the concept and value without visuals, MPS was challenged to develop a variable customer offering that could be easily presented and understood by non-data-oriented clients. Using DesignMerge to create interesting variable graphic images in QuarkXPress files, helped to sell the concept, employing big impact messages to a specific customer audience.

One customer had been struggling with the need for customized signage featuring a variety of products and pricing in more than 2000 sales locations. MPS designed a customer-specific solution using the client’s data to create consistent artwork templates, variable signage and digital prints, customized down to the location level. The original application in 2004 was designed to do 16 different signs for multiple locations daily. The scenario today includes more than 100 different product signs in various sizes and materials, all customized and shipping to dozens of markets weekly.

Why did you choose DesignMerge for your VDP implementation?

We chose DesignMerge because it fit our customer’s application perfectly. There was a need to interface with QuarkXPress artwork, and be compatible with Xerox DocuColor printers. Much of the graphic content of each sign was photographic or contained design elements, as well as type. The application had to interface well with customer provided data, as well as the Fiery RIP on the digital printing devices. Over the last several years, DesignMerge has retained its strength and flexibility in an ever changing world of technology offerings. It was, and continues to be, the ideal variable solution for this complex customer application.

What were the results of your DesignMerge implementation?

The success of the display and signage program led to variable sales binders and promotional materials, all customized to the individual location’s pricing and product offering. Many products have transitioned from large conventional press runs to print-on-demand orders. Currently, 80% of the digital work printed at MPS-IN is variable.